
passion. purpose. profits.
We help purpose driven brands bloom by nurturing the right growth levers at the right moments to flourish.
With a track record of tested and learned strategies, we specialize in consumer packaged goods, specifically in the beauty industry. We would love to help your initiatives flourish, while proving profitability along the way. Let’s talk.
build long-term resilience at any stage
commercial channel strategy
branding & packaging
distribution navigation
ROI methodology
ROSI methodology
go-to-market implementation
meeting the mission at:
from trend to triumph
Products marketed as sustainable now hold 18.5% market share.


18.5%
NYU Stern: Center for Sustainable Business
Source: Sustainable Market Share Index™
Randi Kronthal-Sacco + Tensie Whelan
Updated: April 2024
Products marketed as sustainable achieved a 5 year Compound Annual Growth Rate of 9.9%

NYU Stern: Center for Sustainable Business Source: Sustainable Market Share Index™. Randi Kronthal-Sacco + Tensie Whelan. Updated: April 2024
NYU Stern: Center for Sustainable Business Source: Sustainable Market Share Index™. Randi Kronthal-Sacco + Tensie Whelan. Updated: April 2024
Sustainably-marketed products delivered approximately a third of growth despite representing 18.5% share.




build long-term resilience at any stage
We help purpose driven brands bloom by nurturing the right growth levers at the right moments to flourish.
With a track record of tested and learned strategies, we specialize in consumer packaged goods, specifically in the beauty industry. We would love to help your initiatives flourish, while proving profitability along the way. Let’s talk.
meeting the mission at:
commercial channel strategy
branding & packaging
distribution navigation
ROI methodology
ROSI methodology
go-to-market implementation

Products marketed as sustainable now hold 18.5% market share.
NYU Stern: Center for Sustainable Business
Source: Sustainable Market Share Index™
Randi Kronthal-Sacco + Tensie Whelan
Updated: April 2024

18.5%
Products marketed as sustainable achieved a 5 year Compound Annual Growth Rate of 9.9%

Source: Sustainable Market Share Index™ Randi Kronthal-Sacco + Tensie Whelan Updated: April 2024
Sustainably-marketed products delivered approximately a third of growth despite representing 18.5% share.
Source: Sustainable Market Share Index™ Randi Kronthal-Sacco + Tensie Whelan Updated: April 2024

doing good and doing business can absolutely be the same thing




